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Marketing plan executive summary example10/28/2023 Before we start, you’ll really enjoy this read with a hot cuppa, you know. But what they are, how to write one, and things to check before sending them, are what needs discussing. Whether you have a business or marketing plan, a project proposal, report, or a research paper to present, an executive summary is how you attract eyeballs. This is exactly why an executive summary becomes crucial. We’re now in 2023, and the way technology has risen thanks to the work-from-home culture, we won’t be surprised to see even lower attention spans. Here, they found the average human attention span to be 8 seconds, 1 less than that of a goldfish! Technology and smartphones were the drivers for this fall, which went from 12 to 8 seconds in just a decade and a half. These lines from Satya Nadella, the Chairman and CEO of Microsoft, formed part of their 2015 attention spans report. “We are moving from a world where computing power was scarce to a place where it now is almost limitless, and where the true scarce commodity is increasingly human attention.”
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